Creative silouette photo of an Asian woman standing against a gradient duck blue background, wearing a very tight white top that subtly reveals details underneath, her arm adorned with intricate Japanese-style tattoos.

Project information

Client
Akuma
Year
2024
Deliverables
Branding
Art direction
Website
Print
Digital
Sector
Beverage
Results
37.6% increase in users YOY
36% increase of new users YOY
4.8% increase in engagement time

In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.

The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.

Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.

Creative silouette photo of an Asian woman standing against a gradient duck blue background, wearing a very tight white top that subtly reveals details underneath, her arm adorned with intricate Japanese-style tattoos
Creative silouette photo of an Asian woman standing against a gradient duck blue background, wearing a very tight white top that subtly reveals details underneath, her arm adorned with intricate Japanese-style tattoos
One key lesson learned from this project was the importance of aligning brand identity with business values and goals.

Overall, the new brand identity successfully communicated Green Wave's commitment to sustainability and helped position the brand as a leader in the industry.

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

Creative silouette photo of an Asian woman standing against a gradient duck blue background, wearing a very tight white top , her arm adorned with intricate Japanese-style tattoos, dancing gracefully with elegance.
We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.
Shot of a woman tattooed hand elegantly holding a cocktail glass, positioned slightly further away to give a more commercial, studio-style look.
Creative silouette photo of an Asian woman standing against a gradient duck blue background, wearing a very tight white top that subtly reveals details underneath, her arm adorned with intricate Japanese-style tattoos.

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

credits
Art Direction
Marlon Dela
credits
Art Direction
Chris Toler

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